This is the fifth post in my 6 Beginning Blogger Mistakes series.

Hey, didn’t I just post yesterday? Do you want to know something insane? I’m going to post again tomorrow. What madness! Beginning bloggers just don’t get the importance of posting with regularity. But after reading this article, they will.

To build readership you MUST post regularly. It’s so hard to convince people to come back to your site if they don’t know when new information will be posted.

“But, but, but,” you stammer with a trembling jaw, “I have a family and a full time job. I don’t have time to post every day. Are you saying I’ll never run a successful blog?” “Stop being a retard,” I reply, “I never said anything about posting frequently I only mentioned posting regularly.”

I asked my mother to comment about regularity, she said this: I don’t care if I poop once a day or every third day. I just want to know when the shit is coming.

Remember this when starting out your blog. You don’t have to post every day or thirty times a day. You just have to pick a schedule and stick with it. My goal is to get out five posts a week on this blog. There may be a day when it’s worth my time to post more than this, I hope so. But you can rest assured that there will be around five posts a week on this blog (+/- 1) for the foreseeable future. Does this make it worth your while to check back tomorrow? You betcha.

And who’s going to commit to liking a blog where they never know when and if the next post will come. I have friends blogs on my feed reader that honestly shock me when they come up with a new post. You can’t do that if you’re looking to build a real readership. My friends get away with it because they put up with me.

Some blogs like the hardcore Engadget post 20-30 times a day, minimum. Well, they employ a full time staff who write their posts. If you’re a beginning blogger you simply can’t compete with that volume. You hopefully have a day job and a life of some kind that prevent you from spending 20 hours a day writing about whatever your blog is about. And if you try to write that frequently the quality of your work will suffer. And who’s going to visit and link to a blog with crappy or overly short posts? Beat the bigs by going for quality over quantity and making sure each post gets a little bit of your personality.

I’ll get into this more tomorrow but build your blog slowly. Don’t write more than you can commit to. With any good blogging platform it’s easy to schedule a post to appear at a later date. If you have time to write five posts, write five and schedule them to go out at regular intervals. If your blog doesn’t deal with things that are of a timely nature (like this one, or a photography blog or whatever) you can schedule your posts months in advance. Sounds nice, doesn’t it?

Stay tuned for the next installment of my 6 Beginning Blogger Mistakes series where I discuss blowing your load.

Don’t forget about my Entrecard Credit Contest ending next week.